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1. Apollo Wholesale’s approach to privacy  

The website that is linked to this privacy policy is operated by Apollo Accessories Ltd ("we" or "us"). 

We appreciate your interest in our website (our "site"). Privacy protection is very important to us and we are committed to protecting you and respecting your privacy. This privacy notice sets out information about how we collect, store, process, transfer, share and use data that identifies or is associated with you (hereinafter "personal information"). It also describes your data protection rights, including a right to object to some of the processing which we carry out. More information about your rights, and how to exercise them, is set out in the “Accessing and Correcting your personal information” section. 

For the purposes of the applicable data protection legislation (including the General Data Protection Regulation), Apollo Accessories Limited is the data controller of personal information we hold about you. 

You should also be aware that we use cookies to store and access information whilst providing access to our site. You can find out more about our use of cookies in our cookie notice below. 

2. Personal information we collect about you 

We collect personal information about you when you voluntarily submit information directly to us or our site. This can include information you provide to us when you create an account via our site, place an order, correspond with us, subscribe to our mailing lists, newsletters or other forms of marketing communications, respond to a survey, enter a promotion or use some other feature of our website.

We also collect information from you indirectly such as information about the pages you look at on our site or the device you use to view our site. 

The list below sets out the categories of personal information we collect about you and how we use that information.

Contact details: We collect contact information such as your name, your email address, your telephone number and physical addresses associated with your account or any orders you place using our site. 

Comments and opinions: When you contact us directly, e.g. by email, phone, post or by completing an online form we will record your comments and opinions. We will also record comments and opinions you express when responding to surveys, entering competitions or taking part in promotions we run. 

Payment and transaction information: We keep records of the orders you purchase from us and the payment method you use for the transaction. We will use payment and transaction information to process payment for any order you purchase from us. Although we keep records of any transactions you make through the site, we do not store any financial details such as your credit card numbers as we use a third party payment provider to process any payments you make through the site. 

Website login details: Where you create an account with us we will hold your user name and password details so that we can keep your account secure.  We will only be provided with your email and name. 

Your preferences: We hold information about the preferences you set for notifications and marketing communications.    

Information about how you use and connect to our site: We collect information about how you use our site such as the pages you view on our site, the time you access our site and how long you use it for, the website from where you came to our site or go to after leaving our site and any selections and choices you make when using our site. 

We also collect information about the computer, tablet, smartphone or other electronic device you use to connect to our site. This information can include details about the type of device, unique device identifying numbers, operating systems, browsers and applications connected to our site through the device, your Internet service provider or mobile network and your IP address.

Typically, the information we collect about how you use or connect to our site is associated with your device and not you as a named individual. However, if you are logged into a registered account you have with us this information may also be associated with you directly. 

Information about your location: Other than information you choose to provide to us, we do not collect information about your precise location. Your device's IP address may help us determine an approximate location. We will not collect or track your exact location without your consent. Where necessary we will seek your consent before using information about your exact location.  

All personal information: We will use all the personal information we collect to monitor and improve our site and our procedures and processes. Our use of your personal information in this way will not result in information that was not previously publicly available being made public on our site.

At various places on our site you may be requested to enter certain personal information. Personal information that must be provided in order to place an order will be indicated at the time of collection. Other personal information that you are not required to provide in order to receive our services may be voluntarily given and you are free to decide not to give such personal information. 

3. How we use your personal information, and what our legal basis is for this use 

We process your personal information for the following purposes: 

To fulfil an order or to take steps linked to a order. This is relevant where you place an order with us, enter our competitions or take part in promotions we run. This includes: 

a) Verifying your identity 

b) Processing your payments and orders. 

c) Communicating with you about the services we provide and about queries, issues or concerns you or other users have 

d) Providing customer services and support 

As required to conduct our business and pursue our legitimate interests. In particular, we will:  

a) Send you electronic marketing communications in accordance with your marketing preferences 

b) Post to your social network or to your friends in accordance with your privacy settings on each network 

c) Use your comments and opinions to address your queries, issues and concerns and improve our service.  

d) Use comments and opinions you express (when responding to surveys, entering competitions or taking part in other promotions) to determine offers that may be of interest to you. 

e) Use your transaction information and history to determine offers that may be of interest to you and send you marketing in accordance with your marketing preferences 

f) Use your preference settings for the purpose of providing notifications, sending marketing communications and displaying our site in accordance with your choices 

g) Use information about how you use and connect to our site to optimise your experience of our site on your device, to determine offers that may be of interest to you for marketing purposes and to assess the success of our marketing campaigns 

h) Use an approximate location to ensure content on our site is relevant to the area, city, state or country you are using your device in 

i) Monitor use of our site for the purposes of detecting and preventing fraud or crime 

j) Use your personal information help us develop new products and services 

For purposes which are required by law, such as requests by governments or law enforcement authorities conducting an investigation. 

We may anonymise and aggregate any of the information we collect (so that it does not directly identify you). We may use anonymised information for purposes that include testing our IT systems, research, data analysis, improving our site and developing new products and features.

4. Information we share with third parties 

We may share your personal information with the following parties: 

(a) Companies in the same group of companies as us: our subsidiaries (i.e. any organisation we own or control) or our holding company or ultimate holding company (i.e. any organisation that owns or controls us) and any subsidiaries they own. These companies will only use your personal information in the same way as we can under this privacy notice. 

(b) Service providers and advisors: third parties who provide a service to us. For example, third party service providers help support our IT infrastructure, process payments from you on our behalf, develop analytical information for us about our products, services and marketing and provide professional services such as legal and accountancy services. These third parties will only be allowed to use your personal information in accordance with our instructions and will be required to keep your information secure. 

(c) Purchasers of our business: personal information may be disclosed or transferred to buyers or prospective buyers of our business or any of our assets as part of any such sale. 

(e) Law enforcement, regulators and other parties for legal reasons: third parties who we are under a legal obligation to disclose your personal information to or to whom we need to disclose your personal information to protect our rights, property or safety or to protect the rights, property or safety of others. We may also disclose personal information to third parties to help detect and investigate illegal activities and breaches of any agreement we have with you. 

5. Marketing and Advertising 

Most marketing messages we send will be by email but occasionally we may also contact you by post or phone. If you do not want to receive, or wish to reduce, marketing messages from us, you will be able to tell us by changing your marketing preferences in your account. 

You can also change you marketing preferences at any time by following the instructions outlined below. 

Email – click on the unsubscribe link at the bottom of our marketing emails. If you have an online account with us you can also opt-out of marketing emails through your account settings. You can also visit the “my account” section of our site to manage the frequency of our communications to you. In the “Newsletter Subscriptions” tab of the “my account” section of the site, you can choose to opt out of receiving communications for a period of time by clicking on the relevant slider. You can also choose to receive reduce the frequency of our emails by choosing the summaries option on the mail preferences slider. You can also unsubscribe here. Once you have chosen your mail preferences, please click “Save Changes” button to let us know of your preferences.

6. Online Advertising 

We, or our advertising partners, may show advertisements to you on our site or on other websites or apps. To do this we, or our advertising partners, may collect information about how you use or connect to our site or the types of other web pages, social media services, content and ads you, or others who are using the device you connect to our site with, interact with, visit or view. The information collected might also include the IP address of the device you connect to our site and a de-identified, non-human readable version of your email address which may be match to other data about you to improve the relevance of online advertising and personalisation. At no time is your actual email address shared with these partners.  

We, or our advertising partners, use the information that is collected to make sure the adverts you see either on our site or other parties’ websites and apps (where our partners have advertising space) are more relevant to you.  

Typically cookies and similar technologies are used to provide this type of advertising. You can find out more about cookies and how to manage their use by reading our cookie notice below. 

7. Storing and transferring your personal information  

Cookies and Local Storage: we may store information (which may include personal information) locally on your device using cookies and other browser and application storage methods. For further information please see our cookie notice below. 

Security: we implement appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, change, or damage. 

8. How Long we keep your personal Information 

Where we process registration data, we do this for as long as you are an active user of our sites and for a period of time after this. 

Where we process personal data for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data so that we can respect your request in future. This record will be kept for as long as we retain your personal data in accordance with this section. 

9. Accessing and correcting your personal information 

You have the following rights in relation to your personal information: 

(i) the right to be informed about how your personal information is being used; 

(ii) the right to access and receive a copy of the personal information we hold about you; 

(iii) the right to request the correction of inaccurate personal data we hold about you; 

(iv) request for your data to be shared (ported) to another controller; and 

(v) to request the blocking, restriction or deletion of your personal information. 

To exercise any of the above rights, or if you have any questions relating to your rights, please contact us via email or phone. You are able to correct your own details by clicking on “My account". 

If there is personal information which you think we hold, please contact us. Please provide as much information as you can about the personal information you are looking for and we will be happy to try and help you find it. If you have unresolved concerns, you have the right to complain to an EU data protection authority where you live, work, or were you believe a breach may have occurred. 

10. Links to third party sites  

Our site may, from time to time, contain links to and from third party websites of our partner networks, advertisers, partner merchants, news publications, retailers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites. 

11. Changes to this Notice 

We may update this privacy notice from time to time and so you should review this notice periodically. When we change this privacy notice in a material way, we will update the "last modified" date at the bottom of this privacy notice. Changes to this privacy notice are effective when they are posted on this page. 

12. Notice to you 

If we need to provide you with information about something, whether for legal, marketing or other business-related purposes, we will select what we believe is the best way to get in contact with you. We will usually do this through email or by placing a notice on our site. The fact that we may send notices to you will not stop you from being able to opt out of certain types of contact as described in this privacy notice. 

13. Contacting us  

If you want to get in touch to ask any questions about this notice, your privacy and your legal rights, please contact us at: Apollo Accessories Limited, 25 Barr Street, Hockley, Birmingham, B19 3EH, and at

This Privacy Notice was last modified on 31 May 2018.